ANCHOR - Reeperbahn Festival International Music Award
Few may know where the Faeroe Islands exactly are, but a lot of strong musicians come indeed from these far way islands up North, located between Iceland and Norway. FRUM is one of them.
Only a handful of singles exist by the young chanteuse, released with Tuti, along with some music videos. Especially the clips are worth mentioning, for they come across pretty stylish and artsy. Suitable to the music of FRUM, a dreamy, elven-like, and occasionally really catchy electro-pop with a touch of wildness and spiced up with en vogue elegance. On „Let It“, she reflects man's fate, being thrown into this world but unable to get out alone. Organic processes and natural phenomena play a dominant role at FRUM's. „Beat“ on the contrary is much more urbane than its predecessors, it has the potential to become a true mainstream hit.