ANCHOR - Reeperbahn Festival International Music Award
The Reeperbahn Festival in Hamburg, Germany, is one of the biggest club festivals and most important meeting points for the international music industry. But it is not only a place to do business, network and discuss the latest challenges of the creative industries, but most of all to discover new music and emerging artists. However, the overwhelming plethora of music is mirrored in the festival’s program: with over 800 different events ranging from concerts to art shows and panel discussions, it is not always easy to make a choice.
This is where the ANCHOR – Reeperbahn Festival International Music Award comes in: Inaugurated in 2016, it marks the most promising emerging music talent from the festival’s program and serves as a label of excellence and guide for fans and music professionals alike. For the nominees, it is a springboard into an international career.
A board of music experts selects the nominees from the festival program who then play their shows in the clubs along Reeperbahn, a former red light district famous for its live music scene. A jury of prominent music luminaries then has the challenging task of judging the live shows and selecting the winner. The competition kicks off with an opening event on 20 September 2017, and after three days of competition, the winner is awarded the ANCHOR 2017 in a glamourous Award Ceremony on 23 September.